For founders who can build almost anything
Get unstuck. Get something real.
We help founders make the version that deserves to be tested — before they commit to the version that has to scale. A clearer direction, a sharper brand, or a real private beta. Fixed time. Fixed price.
The real problem
Building isn't your problem anymore. Deciding is.
When another iteration costs nothing, it's easy to stay in motion without ever making a decision.
You can add another feature. Rebuild the onboarding. Change the data model. Start another idea entirely. And you'll feel productive the whole time — because something is always changing.
Meanwhile the questions that matter sit there, unanswered. Who is this for? What is it promising? Which version are you willing to commit to long enough to test? What would you have to see to know it's working?
AI made making abundant. It made judgment scarce. That's what we sell: the discipline to decide, then enough execution to put the decision in front of real people.
Who it's for
Founders early enough that the next few decisions matter enormously
Far enough along that there's something real to work with. Not so far that the big questions are settled.
- You have a strong idea, but you can't yet say it in one sentence.
- You have a working prototype — and no clear product thesis behind it.
- You have a product people would love, wrapped in a brand that undersells it.
- You've built fast with AI, and now you need discipline, coherence and evidence.
What we are not:
- A permanent engineering team
- A full-service marketing department
- A branding agency that hands over a PDF and disappears
We're the partner for the period before certainty — when the idea is becoming real enough to be judged.
What you get
Direction defines it. Brand makes it legible. Build makes it testable.
Three sprints. Fixed time, fixed price, a clear outcome. Every one goes uphill first — the decisions made and committed to — then downhill: designed, built, shipped. Start with whichever your project needs now.
Direction Sprint · Defines the proposition.
1 week · $4,000
Figure out what you're actually building — and why.
Your idea lives in your head. That's the problem. In one week we drag it out into explicit choices: the audience, the problem, the wedge, the offer, the assumptions that matter, and the ones that don't. No strategy theater. No 60-slide deck.
Best for: Founders with momentum, but too much ambiguity.
You walk away with: A sharper thesis, decisions you can stand behind, and a concrete plan for what to brand, build, test — or deliberately leave alone.
Next open starts
Brand Sprint · Makes it legible.
2 weeks · $10,000
Make people get it — the way you get it.
If a product only makes sense inside the founder's head, it isn't ready for the market. In two weeks we build the system that makes it legible to everyone else: positioning, messaging, naming, identity, the landing page, and the customer-facing pieces that matter most. Not decoration. Translation.
Best for: Ideas strong enough to express, but not yet coherent enough to communicate with confidence.
You walk away with: A brand that makes the product easier to understand, easier to trust, and easier to say yes to.
Next open starts
Build Sprint · Makes it testable.
2 weeks · $15,000
Turn your prototype into something real people can use.
Your Figma flow, vibe-coded app or rough first version — we don't throw it away. In two weeks we turn it into a real private beta: real accounts, a real database, analytics, feedback capture, admin tools, deployed. Not the platform for 100,000 users. The version for the next 10, 50 or 200 — and the evidence they produce.
Best for: Projects where enough is known to stop guessing and start learning from use.
You walk away with: A real private beta, built to answer the next important product question.
Next open starts
Monthly Support · Keeps it working.
$2,000/mo
A senior partner in your corner, after the sprint.
Two working sessions a month. Decision support between them. Progress reviewed in your Hub, help deciding what to test next and scoping the next sprint — plus reasonable bug fixes and maintenance on your beta, so it keeps producing evidence.
Support maintains, advises and fixes. New features, redesigns and new areas are sprints. Cancel anytime.
What you keep
Every decision and everything made, in one place — yours
We measure a sprint by one thing: whether you know more about your company afterwards than you did before. It's all written down.
How to start
Apply. We'll tell you the truth.
We take on one client at a time, so we're careful about who. If we don't think we're the right fit, we'll say so — and tell you what we'd do in your shoes.
Step 1
Apply
Five questions, three minutes. Pick a sprint and start week if you know them — they're held while we read.
Step 2
We reply within three days
A yes, with a link to pay. Or a straight answer about what you need instead.
Step 3
Pay to lock it in
Card or bank transfer. Then we start on your Monday.
Rather talk first? A short call with Chris, the person who'll do the work.
chris@chrismeisner.com · we'll find a time
Not every project fits a sprint. For product, brand, advisory or collaborative work outside these, see chrismeisner.com.